CBSE class 12 Business Studies New Syllabus 2018-19

CBSE class 12 Business Studies New Syllabus 2018-19 in PDF format for free download. Business Studies New syllabus for 2018 2019 class 12 CBSE is now available in myCBSEguide app. The curriculum for March 2019 exams is designed by CBSE, New Delhi as per NCERT text books for the session 2018-19.

Download CBSE class 12 Business Studies New Syllabus 2018-19

CBSE class 12 Business Studies New Syllabus 2018-19

COURSE STRUCTURE

One Paper: 3 Hours Theory: 80 Marks
Project: 20 Marks

Units		Periods	Marks
Part A	Principles and Functions of Management
1	Nature and Significance of Management	14	16
2	Principles of Management	14
3	Business Environment	12
4	Planning	14	14
5	Organising	18
6	Staffing	16	20
7	Directing	18
8	Controlling	14
		120	50
Part B	Business Finance and Marketing
9	Financial Management	22	15
10	Financial Markets	20
11	Marketing Management	32	15
12	Consumer Protection	30	20
Part C	Project Work (One)	30	20
		120	50

Part A: Principles and Functions of Management: 120 Periods

Concept includes meaning and features

Unit 1: Nature and Significance of Management: 14 Periods

Management-concept, objectives, and importance Concept includes meaning and features	After going through this unit, the student/ learner would be able to: Understand the concept of management. Explain the meaning of ‘Effectiveness and Efficiency. Discuss the objectives of management. Describe the importance of management.
Management as Science, Art and Profession	Examine the nature of management as a science, art and profession.
Levels of Management	Understand the role of top, middle and lower levels of management
Management functions-planning, organizing, staffing, directing and controlling	Explain the functions of management
Coordination- concept and importance	Discuss the concept and characteristics of coordination Explain the importance of coordination.

Unit 2: Principles of Management: 14 Periods

Principles of Management- concept and significance	After going through this unit, the student/ learner would be able to: Understand the concept of principles of management. Explain the significance of management principles.
Fayol’s principles of management	Discuss the principles of management developed by Fayol.
Taylor’s Scientific management- principles and techniques	Explain the principles and techniques of ‘Scientific Management’. Compare the contributions of Fayol and Taylor.

Unit 3: Business Environment 12 Periods

Business Environment- concept and importance	After going through this unit, the student/ learner would be able to: Understand the concept of ‘Business Environment’. Describe the importance of business environment
Dimensions of Business Environment Economic, Social, Technological, Political and Legal Demonetization – concept and features	Describe the various dimensions of ‘Business Environment’. Understand the concept of demonetization
Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India	Examine the impact of government policy changes on business in India with reference to liberalisation, privatization and globalisation since 1991. Discuss the managerial response to changes in business environment.

Unit 4: Planning: 14 Periods

Concept, importance and limitation	After going through this unit, the student/ learner would be able to: Understand the concept of planning. Describe the importance of planning. Understand the limitations of planning.
Planning process	Describe the steps in the process of planning.
Single use and standing plans. Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme	Develop an understanding of single use and standing plans Describe objectives, policies, strategy, procedure, method, rule, budget and programme as types of plans.

Unit 5: Organising: 18 Periods

Concept and importance	After going through this unit, the student/ learner would be able to: Understand the concept of organizing as a structure and as a process. Explain the importance of organising.
Organising Process	Describe the steps in the process of organizing
Structure of organisation- functional and divisional concept. Formal and informal organisation- concept	Describe functional and divisional structures of organisation. Explain the advantages, disadvantages and suitability of functional and divisional structure. Understand the concept of formal and informal organisation. Discuss the advantages, disadvantages of formal and informal organisation.
Delegation: concept, elements and importance	Understand the concept of delegation. Describe the elements of delegation. Appreciate the importance of Delegation.
Decentralization: concept and importance	Understand the concept of decentralisation. Explain the importance of decentralisation. Differentiate between delegation and decentralisation.

Unit 6: Staffing: 16 Periods

Concept and importance of staffing	After going through this unit, the student/earner would be able to: Understand the concept of staffing. Explain the importance of staffing
Staffing as a part of Human Resource Management concept	Understand the specialized duties and activities performed by Human Resource Management
Staffing process	Describe the steps in the process of staffing
Recruitment process	Understand the meaning of recruitment. Discuss the sources of recruitment. Explain the merits and demerits of internal and external sources of recruitment.
Selection- process	Understand the meaning of selection. Describe the steps involved in the process of selection.
Training and Development- Concept and importance, Methods of training- on the job and off the job – vestibule training, apprenticeship training and internship training	Understand the concept of training and development. Appreciate the importance of training to the organisation and to the employees. Discuss the meaning of induction training, vestibule training, apprenticeship training and internship training. Differentiate between training and development. Discuss on the job and off the job methods of training.

Unit 7: Directing: 18 Periods

Concept and importance	After going through this unit, the student/ learner would be able to: Describe the concept of directing. Discuss the importance of directing
Elements of Directing	Describe the four elements of directing
Supervision –concept, function of a supervisor	Understand the concept of supervision. Discuss the functions performed by a supervisor.
Motivation-concept, Maslow’s hierarchy of needs, Financial and non-financial incentives	Understand the concept of motivation. Develop an understanding of Maslow’s Hierarchy of needs. Discuss the various financial and non-financial incentives.
Leadership- concept, styles- authoritative, democratic and laissez faire	Understand the concept of leadership. Understand the various styles of leadership.
Communication- concept, formal and informal communication; barriers to effective communication, how to overcome the barriers	Understand the concept of communication Understand the elements of the communication process. Discuss the concept of formal and informal communication. Discuss the various barriers to effective communication. Suggest measures to overcome barriers to communication

Unit 8: Controlling 14 Periods

Concept and importance	After going through this unit, the student/ learner would be able to: Understand the concept of controlling. Explain the importance of controlling.
Relationship between planning and controlling	Describe the relationship between planning and controlling
Steps in process of control	Discuss the steps in the process of controlling.

Part B: Business Finance and Marketing: 120 Periods

Concept includes meaning and features
Unit 9: Financial Management: 22 Periods

Concept, role and objectives of Financial Management	After going through this unit, the student/ learner would be able to: Understand the concept of financial management. Explain the role of financial management in an organisation. Discuss the objectives of financial management
Financial decisions: investment, financing and dividend- Meaning and factors affecting	Discuss the three financial decisions and the factors affecting them.
Financial Planning- concept and importance	Describe the concept of financial planning and its objectives. Explain the importance of financial planning.
Capital Structure- Concept	Understand the concept of capital structure. Describe the factors determining the choice of an appropriate capital structure of a company
Fixed and Working Capital- Concept and factors affecting their requirements	Understand the concept of fixed and working capital. Describe the factors determining the requirements of fixed and working capital.

Unit 10: Financial Markets: 20 Periods

Financial Markets: Concept, Functions and types	After going through this unit, the student/ learner would be able to: Understand the concept of financial market. Explain the functions of financial market. Understand capital market and money market as types of financial markets.
Money market and its instruments	Understand the concept of money market. Describe the various money market instruments.
Capital market and its types (primary and secondary), methods of floatation in the primary market	Discuss the concept of capital market. Explain primary and secondary markets as types of capital market. Differentiate between capital market and money market. Discuss the methods of floating new issues in the primary market. Distinguish between primary and secondary markets.
Stock Exchange- Functions and trading procedure	Give the meaning of a stock exchange. Explain the functions of a stock exchange. Discuss the trading procedure in a stock exchange. Give the meaning of depository services and demat account as used in the trading procedure of securities.
Securities and Exchange Board of India (SEBI) – objectives and functions	State the objectives of SEBI. Explain the functions of SEBI.

Unit 11: Marketing Management: 32 Periods

Selling and Marketing- Concept	After going through this unit, the student/ learner would be able to: Understand the concept of selling, marketing. Explain the features of marketing. Distinguish between marketing and selling.
Marketing Management- Concept	Describe the concept of marketing management.
Marketing Functions	Discuss the functions of marketing.
Marketing management philosophies	Explain marketing management philosophies.
Marketing Mix – Concept and elements	Understand the concept of marketing mix. Describe the elements of marketing mix.
Product – branding, labelling and packaging – Concept	Understand the concept of product as an element of marketing mix. Understand the concept of branding, labelling and packaging.
Price- Concept, Factors determining price	Understand the concept of price as an element of marketing mix. Describe the factors determining price of a product.
Physical Distribution – concept and components, channels of distribution: types, choice of channels.	Understand the concept of physical distribution. Explain the components of physical distribution. Describe the various channels of distribution. Discuss the factors determining the choice of channels of distribution.
Promotion – Concept and elements; advertising concept, role, objections against advertising, personal selling concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role	Understand the concept of promotion as an element of marketing mix. Describe the elements of promotion mix. Understand the concept of advertising. Describe the role of advertising. Examine the objections to advertising. Understand the concept of personal selling. Discuss the qualities of a good salesman. Understand the concept of sales

Unit 12: Consumer Protection: 16 Periods

Concept and importance of consumer protection	After going through this unit, the student/ learner would be able to: Understand the concept of consumer protection. Describe the importance of consumer protection. Discuss the scope of Consumer Protection Act, 1986
Consumer Protection Act 1986: Meaning of consumer Rights and responsibilities of consumers Who can file a complaint against whom? Redressal machinery Remedies available	Understand the concept of a consumer according to the Consumer protection Act 1986. Explain the consumer rights Understand the responsibilities of consumers Understand who can file a complaint and against whom? Discuss the legal redressal machinery under Consumer protection Act 1986. Examine the remedies available to the consumer under Consumer protection Act 1986.
Consumer awareness- Role of consumer organizations and Non-Governmental Organizations (NGOs).	Describe the role of consumer organizations and NGOs in protecting consumers’ interests.

CLASS XII : GUIDELINES FOR TEACHERS

Students are supposed to select one unit out of four and are required to make only ONE project from the selected unit. (Consist of one project of 20 marks)

1. Help students to select any ONE Topic for the entire year.
2. The topic should be assigned after discussion with the students in the class and should then be discussed at every stage of the submission of the project.
   The teacher should play the role of a facilitator and should closely supervise the process of project completion. The teachers must ensure that the project work assigned to the students whether individually or in group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites, or obtaining required permissions from business houses, malls etc for their project. The periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the student actually go through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside.
3. The students must make a presentation of the project before the class.
4. The teachers must ensure that the student’s self-esteem and creativity is enhanced and both the teacher and the student enjoy this process.
5. The teachers should feel pride in the fact that they have explored the different dimensions of the project in an innovative way and their students have put in genuine work.

I. Project One: Elements of Business Environment

The teachers should help the students in selecting any one element of the following:

1. Changes witnessed over the last few years on mode of packaging and its economic impact. The teacher may guide the students to identify the following changes:
   1. The changes in transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for above changes.
   2. Milk being supplied in glass bottles, later in plastic bags and now in tetra-pack and through vending machines.
   3. Plastic furniture [doors and stools] gaining preference over wooden furniture.
   4. The origin of cardboard and the various stages of changes and growth.
   5. Brown paper bags packing to recycled paper bags to plastic bags and cloth bags.
   6. Re use of packaging [bottles, jars and tins] to attract customers for their products.
   7. The concept of pyramid packaging for milk.
   8. Cost being borne by the consumer/manufacturer.
   9. Packaging used as means of advertisements.
2. The reasons behind changes in the following:
   Coca – Cola and Fanta in the seventies to Thums up and Campa Cola in the eighties to Pepsi and Coke in nineties.
   The teacher may guide the students to the times when India sold Coca Cola and Fanta which were being manufactured in India by the foreign companies.
   The students may be asked to enquire about
   1. Reasons of stopping the manufacturing of the above mentioned drinks in India THEN.
   2. The introduction of Thums up and Campa cola range.
   3. Re entry of Coke and introduction of Pepsi in the Indian market.
   4. Factors responsible for the change.
   5. Other linkages with the above.
   6. Leading brands and the company having the highest market share.
   7. Different local brands venturing in the Indian market.
   8. The rating of the above brands in the market.
   9. The survival and reasons of failure in competition with the international brands.
   10. Other observations made by the students
       The teacher may develop the following on the above lines
3. Changing role of the women in the past 25 years relating to joint families, nuclear families, women as a bread earner of the family, changes in the requirement trend of mixers, washing machines, micro wave and standard of living.
4. The changes in the pattern of import and export of different Products.
5. The trend in the changing interest rates and their effect on savings.
6. A study on child labour laws, its implementation and consequences.
7. The state of ‘anti plastic campaign,’ the law, its effects and implementation.
8. The laws of mining /setting up of industries, rules and regulations, licences required for running that business.
9. Social factors affecting acceptance and rejection of an identified product. (Dish washer, Atta maker, etc)
10. What has the effect of change in environment on the types of goods and services?
    The students can take examples like:
    1. Washing machines, micro waves, mixers and grinder.
    2. Need for creche, day care centre for young and old.
    3. Ready to eat food, eating food outside, and tiffin centres.
11. Change in the man-machine ratio with technological advances resulting in change of cost structure.
12. Effect of changes in technological environment on the behaviour of employee

II. Project Two: Principles of Management

The students are required to visit any one of the following:

1. A departmental store.
2. An Industrial unit.
3. A fast food outlet.
4. Any other organisation approved by the teacher.
   They are required to observe the application of the general Principles of management advocated by Fayol.
   Fayol’s principles
   1. Division of work.
   2. Unity of command.
   3. Unity of direction.
   4. Scalar chain
   5. Espirit de corps
   6. Fair remuneration to all.
   7. Order.
   8. Equity.
   9. Discipline
   10. Subordination of individual interest to general interest.
   11. Initiative.
   12. Centralisation and decentralisation.
   13. Stability of tenure.

OR

They may enquire into the application of scientific management techniques by F.W.
Taylor in the unit visited.
Scientific techniques of management.

1. Functional foremanship.
2. Standardisation and simplification of work.
3. Method study.
4. Motion Study.
5. Time Study.
6. Fatigue Study
7. Differential piece rate plan.

Tips to teacher

1. The teacher may organize this visit.
2. The teacher should facilitate the students to identify any unit of their choice and guide them to identify the principles that are being followed.
3. Similarly they should guide the students to identify the techniques of scientific management implemented in the organisation.
4. It may be done as a group activity.
5. The observations could be on the basis of
   • The different stages of division of work resulting to specialisation.
   • Following instructions and accountability of subordinates to higher authorities.
   • Visibility of order and equity in the unit.
   • Balance of authority and responsibility.
   • Communication levels and pattern in the organisation.
   • Methods and techniques followed by the organisation for unity of direction and coordination amongst all.
   • Methods of wage payments followed.The arrangements of fatigue study.
   • Derivation of time study.
   • Derivation and advantages of method study.
   • Organisational chart of functional foremanship.
   • Any other identified in the organisation
6. It is advised that students should be motivated to pick up different areas of visit. As presentations of different areas in the class would help in better understanding to the other students.
7. The students may be encouraged to develop worksheets. Teachers should help students to prepare observation tools to be used for undertaking the project. Examples; worksheets, questionnaire, interviews and organisational chart etc.

III. Project Three: Stock Exchange

The purpose of this project is to teach school students the values of investing and utilising the stock market. This project also teaches important lessons about the economy, mathematics and financial responsibility.
The basis of this project is to learn about the stock market while investing a specified amount of fake money in certain stocks. Students then study the results and buy and sell as they see fit.
This project will also guide the students and provide them with the supplies necessary to successfully monitor stock market trends and will teach students how to calculate profit and loss on stock.
The project work will enable the students to:

• understand the topics like sources of business finance and capital market
• understand the concepts used in stock exchange
• inculcate the habit of watching business channels, reading business journals/newspapers and seeking information from their elders.

The students are expected to:

1. Develop a brief report on History of Stock Exchanges in India. (your country)
2. Prepare a list of at least 25 companies listed on a Stock Exchange.
3. To make an imaginary portfolio totalling a sum of Rs. 50,000 equally in any of the 5 companies of their choice listed above over a period of twenty working days.

The students may be required to report the prices of the stocks on daily basis and
present it diagrammatically on the graph paper.

• They will understand the weekly holidays and the holidays under the Negotiable Instruments Act.
  They will also come across with terms like closing prices, opening prices, etc.
• During this period of recording students are supposed to distinctively record the daily and starting and closing prices of the week other days under the negotiable instrument act so that they acquire knowledge about closing and opening prices.
• The students may conclude by identifying the causes in the fluctuations of prices. Normally it would be related to the front page news of the a business journal, for example,
• Change of seasons.
• Festivals.
• Spread of epidemic.
• Strikes and accidents
• Natural and human disasters.
• Political environment.
• Lack of faith in the government policies.
• Impact of changes in government policies for specific industry.
• International events.
• Contract and treaties at the international scene.
• Relations with the neighbouring countries.
• Crisis in developed countries, etc.

The students are expected to find the value of their investments and accordingly rearrange their portfolio. The project work should cover the following aspects;

1. Graphical presentation of the share prices of different companies on different dates.
2. Change in market value of shares due to change of seasons, festivals, natural and human disasters.
3. Change in market value of shares due to change in political environment/ policies of various countries/crisis in developed countries or any other reasons
4. Identify the top ten companies out of the 25 selected on the basis of their market value of shares.
   It does not matter if they have made profits or losses.

IV. Project Four: Marketing

1. Adhesives
2. Air conditioners
3. Baby diapers
4. Bathing Soap
5. Bathroom cleaner
6. Bike
7. Blanket
8. Body Spray
9. Bread
10. Breakfast cereal
11. Butter
12. Camera
13. Car
14. Cheese spreads
15. Chocolate
16. Coffee
17. Cosmetology product
18. Crayons
19. Crockery
20. Cutlery
21. Cycle
22. DTH
23. Eraser
24. e-wash
25. Fairness cream
26. Fans
27. Fruit candy
28. Furniture
29. Hair Dye
30. Hair Oil
31. Infant dress
32. Inverter
33. Jams
34. Jeans
35. Jewellery
36. Kurti
37. Ladies bag
38. Ladies footwear
39. Learning Toys
40. Lipstick
41. Microwave oven
42. Mixers
43. Mobile
44. Moisturizer
45. Music player
46. Nail polish
47. Newspaper
48. Noodles
49. Pen
50. Pen drive
51. Pencil
52. Pickles
53. Razor
54. Ready Soups
55. Refrigerator
56. RO system
57. Roasted snacks
58. Salt
59. Sarees
60. Sauces/ Ketchup
61. Shampoo
62. Shaving cream
63. Shoe polish
64. Shoes
65. Squashes
66. Suitcase/ airbag
67. Sunglasses
68. Tea
69. Tiffin Wallah
70. Toothpaste
71. Wallet
72. Washing detergent
73. Washing machine
74. Washing powder
75. Water bottle
76. Water storage tank
77. Wipes

Any more as suggested by the teacher.
The teacher must ensure that the identified product should not be items whose consumption/use is discouraged by the society and government like alcohol products/pan masala and tobacco products, etc.
Identify one product/service from the above which the students may like to manufacture/provide [pre-assumption].
Now the students are required to make a project on the identified product/service keeping in mind the following:

1. Why have they selected this product/service?
2. Find out ‘5’ competitive brands that exist in the market.
3. What permission and licences would be required to make the product?
4. What are your competitors Unique Selling Proposition.[U.S.P.]?
5. Does your product have any range give details?
6. What is the name of your product?
7. Enlist its features.
8. Draw the ‘Label’ of your product.
9. Draw a logo for your product.
10. Draft a tag line.
11. What is the selling price of your competitor’s product?
    1. Selling price to consumer
    2. Selling price to retailer
    3. Selling price to wholesaler

What is the profit margin in percentage to the

• Manufacturer.
• Wholesaler.
• Retailer.

12. How will your product be packaged?
13. Which channel of distribution are you going to use? Give reasons for selection?
14. Decisions related to warehousing, state reasons.
15. What is going to be your selling price?
    1. To consumer
    2. To retailer
    3. To wholesaler
16. List 5 ways of promoting your product.
17. Any schemes for
    1. The wholesaler
    2. The retailer
    3. The consumer
18. What is going to be your ‘U.S.P?
19. What means of transport you will use and why?
20. Draft a social message for your label.
21. What cost effective techniques will you follow for your product.
22. What cost effective techniques will you follow for your promotion plan.

At this stage the students will realise the importance of the concept of marketing mix and
the necessary decision regarding the four P’s of marketing.

• Product
• Place
• Price
• Promotion

On the basis of the work done by the students the project report should include the
following:

1. Type of product /service identified and the (consumer/industries) process involve there in.
2. Brand name and the product.
3. Range of the product.
4. Identification mark or logo.
5. Tagline.
6. Labeling and packaging.
7. Price of the product and basis of price fixation.
8. Selected channels of distribution and reasons thereof.
9. Decisions related to transportation and warehousing. State reasons.
10. Promotional techniques used and starting reasons for deciding the particular technique.
11. Grading and standardization.

Presentation and Submission of Project Report

At the end of the stipulated term, each student will prepare and submit his/her project report.
Following essentials are required to be fulfilled for its preparation and submission.

1. The total length of the project will be of 25 to 30 pages.
2. The project should be handwritten.
3. The project should be presented in a neat folder.
4. The project report should be developed in the following sequence
   • Cover page should include the title of the Project, student information, school and year.
   • List of contents.
   • Acknowledgements and preface (acknowledging the institution, the places visited and the persons who have helped).
   • Introduction.
   • Topic with suitable heading.
   • Planning and activities done during the project, if any.
   • Observations and findings of the visit.
   • Conclusions (summarized suggestions or findings, future scope of study).
   • Photographs (if any).
   • Appendix
   • Teacher’s observation.
   • Signatures of the teachers.
   • At the completion of the evaluation of the project, it should be punched in the centre so that the report may not be reused but is available for reference only.
   • The project will be returned after evaluation. The school may keep the best projects.

ASSESSMENT

Allocation of Marks = 20 Marks
The marks will be allocated under the following heads:

1	Initiative, cooperativeness and participation	2 Mark
2	Creativity in presentation	2 Mark
3	Content, observation and research work	4 Marks
4	Analysis of situations	4 Marks
5	Viva	8 Marks
	Total	20 Marks

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