CBSE Class 12 syllabus for Mass Media and Production

Syllabus for Mass Media and Production for class 12 is announced by CBSE. Download the syllabus pattern and marking structure form myCBSEguide. For complete idea of vocational courses you can also access CBSE website.

In the introduction line CBSE has mentioned the importance of inclusion of Mass Media and Production in class 11 and class 12. It was the need of the hour to have a knowledge of these subjects before entering in degree courses. We should be thankful to CBSE to offer the facility of gaining the knowledge of Mass Media courses.

UNDERSTANDING THE EVOLUTION AND FORMS OF MASS MEDIA

THEORY + PRACTICAL

Time: 3 Hours + 2 Hours, Theory: 60 Marks, Practical: 40 Marks

Unit–1: Understanding the Language of the Medium 24+16

Chapter–1: Media Literacy

Introduction to Media Literacy.

Introduction to Mass Media.

Audience Theories.

Media Ownership.

Media Representation.

Media & Violence.

Chapter–2: Aspects of Film Language

The concept of missing scene.

Film Analysis:

1. Short film – fiction.
2. Short film – non-fiction.
3. Feature film.

Chapter–3: Content Analysis of TV Programmes

The concept of a soap opera – Daily soap, Weekly soap, Genres of Soap Opera.

Primary audience of each genre, the segmented nature of the audience.

Gaze of the audience, concept of a flow, continuous interruption.

Culture of Film based programmes.

Culture of Music based programmes.

Educational TV, Non-fiction on TV.

Chapter–4: Content Analysis of Radio programmes

News- the format, the language, frequency talks, magazine programmes – unidirectional nature.

Feedback with a time phase difference.

Dramas – the unique nature of radio plays.

Interactive programmes-phone in, live interaction, music, experiences, memories as content of these programmes.

Chapter–5: Content Analysis of Newspapers and Periodicals

Newspapers:

The macro composition of a daily – various sections like the front page, edit page, sports page, business page.

The micro composition of a daily – proportion of visual and text, language, highlighting.

Periodicals:

The macro composition of a periodical-various sections like the cover page, cover story, features, columns, business page.

The micro composition of a periodical–proportion of visual and text, language, highlighting.

Chapter–6: Features of the Internet

Emails:  Personal, business communication between individuals and organizations, changing

characteristics of the same.

Websites: Educational sites, Entertainment sites, Information sites, Social networking sites, Business sites.

Blogs.

Web Advertising.

The changing nature of communication and perception of interpersonal and social communicatio n due to the various developing possibilities of the Internet.

Unit–2: Evolution of the Media [Global] 24+16

Chapter–1: The Evolution of International Cinema

The Silent Era [1895t o 1927].

Primitives and Pioneers in UK, France and USA.

Establishment of Hollywood, D.W Griffith and Slap stick comedy.

Expressionism in Germany.

Socialist Realism in USSR.

The Sound Era [1927 to the present day, transition from black and white to colour].

The British, American and European documentary movement.

Genres in Hollywood.

Neorealism in Italy.

The decade of Classical Cinema 1950-1960.

European Cinema.

Asian Cinema.

African Cinema.

Latin American Cinema.

Post- Globalization– Hollywood and other cinemas.

Chapter–2: The Evolution of International Television

Early beginnings from 1926.

Post World War II.

Commercial transmission- Local networks.

National and trans-national networks.

Live and recorded transmission.

Video and Cable Networks.

Satellite communication.

Evolution of Fiction and Nonfiction programmes.

Television as a part of the Internet.

Chapter–3: The Evolution of Print Medium

Journalism as a 17^th and 18^th century phenomenon.

Role of Industrial Revolution in the spread of print media.

Local newspapers, Chain of newspapers.

Some features of Journalism in Europe and America.

On line editions.

Chapter–4: The Evolution of Radio

Technically a combination of wireless and telegraph technology.

Bell, Marconi, Jagdish Chandra Bose, Tesla created the possibilities of transmission.

From Military use to the Civil one in the 1920s.

Establishment of BBC in 1922, also Federal Commission in USA.

News and commercial messages.

By 1940 a universal and round the clock companion.

1955 onwards the invention of the transistor making radio portable.

National/Regional Network: AM, FM, Stereo Broadcasts.

Radio as a part of web communication.

Chapter–5: Evolution of the Internet

The internet becomes are reality in the1970s.

Till 1991, internet is limited to the military and industrial circles and is closed to others.

Development of WWW in 1991 opens up internet.

The phenomenal growth after that.

 

Unit–3: Convergence of the Media 12+8

Chapter–1: Independence and Inter-Convertibility of the Media

Nature of audio-visual signals and messages – Optical/Electronic.

Live/Recorded.

Analogue/Digital.

Nature of media – Print – Text.

Film: Optical Image.

Television: Electronic Image: Radio- wireless communication.

Accommodation of text, sound, image into Film.

Accommodation of Film into Television.

Internet as the meeting point of all the mass media.

Chapter–2: Convergence and the New Possibilities of Communication

Earlier models of communication.

Broadcasting.

Mass communication model of a few transmitting to a vast number of receivers.

Gigantic organization.

Huge technical infra-structure.

Large scale revenue.

The changed paradigm due to the Internet.

Empowering an individual to post data on the Internet.

Information, message in one medium triggering off activity in the others.

Many sources of the same information.

Distribution of the information between individuals on an unprecedented global scale.

Rapidity of opinion generation on a local, national and global scale.

The socio-political implications of the new information order.

The strengthening of democracy.

 

THE CREATIVE AND COMMERCIAL PROCESS IN MASS MEDIA

THEORY + PRACTICAL

Time: 3 Hours + 2 Hours Theory: 60 Marks

Practical: 40 Marks

Unit–1: Graphic Design-Multimedia Applications Theory: 30

Chapter–1:

Introduction to multimedia.

Chapter–2:

Text.

Chapter–3:

Still image.

Chapter–4:

Video Applications.

Chapter–5:

Sound.

Chapter–6:

Creating a Multimedia project.

Unit–2: Production Skills Practical: 40

Chapter–1:

Project Tour of the campus of a training institute with some practical experience/ observation.

Chapter–2:

Project – Non-Fiction.

Unit–3: Selling/Marketing/Exhibiting A Product Through Advertising: The Case Study Approach

Theory: 30

Chapter–1: Profile of a Product

Product specifications.

Targeted.

Buyers.

Chapter–2: The Task of Advertising

Promotion of product.

Drive sales.

Build a brand identity.

Increase the buzz.

Chapter–3: The Available Media

Print-newspapers, magazines, brochures, fliers, sposters.

OOH-bill boards kiosks trade shows events.

Broadcast advertising – Radio TV Digital Internet + Mobile.

‘In film’ promos.

Celebrity endorsements.

Cross promotions.

Merchandise.

Games (Mobile and computer) Covert advertising.

Chapter–4: Forms of Advertising

Product Advertising.

Institutional Advertising (Corporate).

Social Service – PSA Advocacy Advertising.

Comparative Advertising Cooperative Advertising Direct Mail.

A Point-of-Purchase Advertising.

Informational Advertising.

LIST OF RECOMMENDED BOOKS

1.The Creative & Commercial Process in Mass Media-II, Class XII, Published by CBSE

2.Media and Social Inequality: Innovations in Community Structure Research by John Pollock.

3.Mass Media, An Aging Population, and the Baby Boomers By Michael L. Hilt, Jeremy H. Lipschultz.

4.Media Piracy in Emerging Economies by Joe Karaganis.

5.Broadcasting, Voice, and Accountability by Steve Buckley.

6.Media, Technology, and Society: Theories of Media Evolution by Russell Neuman.