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Install NowCBSE syllabus for Mass Media and Production has been published for class 11. A detailed syllabus structure with marking scheme as per CBSE guidelines have been given here. All students who were looking for it can access myCBSEguide and CBSE official website for more details.
Introduction:
This course aims at grooming the natural talent of students and exposing them to ever-changing skills needed in the media and entertainment industry with hands-on experience. Students who choose Mass media and communication as career can have an edge with inclusion of this subject under vocational courses. We applaud the move of including these subjects in higher secondary level.
The course for session 206-17 is designed to provide fundamental information on analysis of film, TV (including News), print articles, understanding of the pipeline multiple products of the media & Entertainment industry (TV show/segment, film, article, ad – film, etc.), concept of assembly line, animation, roles people play, skills & specializations, the creative process, aesthetics, design, framing, composition, writing, ideation and finally technology usage in the media & entertainment industry.
UNDERSTANDING THE EVOLUTION AND FORMS OF MASS MEDIA
THEORY + PRACTICAL
Time: 3 Hours + 2 Hours Theory: 60 Marks, Practical: 40 Marks
Unit–1: Introduction to Mass Communication 6+4
Introduction to Media.
Aspects of Mass Communication.
Impact of Mass Communication on psyche and society.
Barriers to Communication.
A brief history of Mass Media.
Unit–2: Understanding Fiction 12+8
Story as a self-content world.
Story as a subjective experience.
Content of a story.
Techniques of storytelling.
Genre of a story.
Fable, myth, legend, short story.
Unit–3: Understanding the Language of the Medium 18+12
1.Understanding of Cinema–I
Cinema as a narrative in distinction from the other arts.
Cinema as a complex narrative.
2.Understanding of Cinema–II
3.Understanding of Television
Specificity of TV as a medium.
Purpose of TV Programming.
4.Print Media and its Type
Types of Print Media.
Analyzing the content of a newspaper.
5.Radio Genre in Radio Programming
News.
Drama.
Music.
6.Internet
The Internet Players, layers, data.
How they function and how we connect with them.
Unit–4: Evolution of the Media in Indian Cinema 12+18
1.Indian Cinema.
Hindi cinema.
(i) DG Phalke and silent era.
(ii) Coming of sound and Studio era.
(iii) Satyajit Ray and Non-main stream cinema.
2.Television in India.
Doordarshan in the first phase of local stations: Black and White transmission.
SITE experiment.
Color Television, AASIAD 1982-SATELLITE TRANSMISSION [INSAT].
3.Development of press in India.
4.History and Development of Radio Broadcasting.
Unit–5: Understanding Non-Fiction 12+8
Defining Non-fiction.
What is Documentation.
The Approach to Reality.
THE CREATIVE AND COMMERCIAL PROCESS IN MASS MEDIA
THEORY + PRACTICAL
Time: 3 Hours + 2 Hours Theory: 60 Marks, Practical: 40 Marks
Unit–1: Introduction to the Production Process 18+12
1.Film
Pre- shooting stage.
Shooting Stage.
Post-shooting Stage.
2.TV
Pre- shooting stage.
Shooting Stage.
Post-shooting Stage.
3.Print
Planning, writing, editing, designing.
4.Radio
Planning, recording, editing, transmission.
Internet
Planning, creating and delivering.
Unit–2: Creative Contributions of the Key People 12+8
Film: Contributions made by Writer, Director, Producer, Actor, Cinematographer, Audiographer, Editor, Art Director, Music composer.
TV: Contributions made by Writer, Director, Producer, Actor, Cinematographer, Audiographer, Editor, Art Director, Music composer.
Print: Contributions made by Reporter, Sub-editor, Editor.
Radio: Contributions made by artist, speaker, interviewer, recordist, programme producer, station director.
Internet: Contributions made by writer, conceptualizer, editor, designer.
Unit–3: Production Skills 24+16
Creating Content
Fiction
Developing an idea into a story through synopsis, treatment and screenplay.
Understanding the basic concepts like plot, characters, dramatic structure.
Developing the idea in terms of theme, characters, the basic conflict.
Narrating your story using visuals.
Screenplay as distinct from other forms of writing (short stories, novels, plays).
Non-Fiction
Developing an idea into a script for a documentary through synopsis, treatment and screenplay.
Understanding the basic concepts like synopsis, research, sequencing of ideas.
Understanding documentary techniques like interviewing, voiceover.
The production process
Understand the Production Process by executing two Projects by means of Digital still cameras.
Project-1: Fiction
Develop an idea into a story by using twenty five still pictures at the most.
Design Record edit sound for the same and present it in a PowerPoint presentation of the duration of between two and three minutes maximum.
Project-2: Non-Fiction
Develop an idea into a Non- Fiction Presentation by using twenty five Still pictures at the most.
Design a record that edits sound for the same and present it in a PowerPoint Presentation of the
duration of between two and three minutes maximum.
Post-production Process: Post-production work of the above projects in editing and sound.
Unit–4: Role of Advertising in Mass Communication 6+4
The need for Advertising and Advertising as an engine of growth.
Types of Advertising: product services, classified, public services, industrial, corporate.
Understanding an advertising campaign.
Principles of Advertising and Code of Advertising standards.
LIST OF RECOMMENDED BOOKS
1.Understanding the Evolution of Forms of Mass Media, Class XI, Published by CBSE.
2.The Creative & Commercial Process in Mass Media-I, Class XI, Published by CBSE.
3.Understanding the Evolution of Forms of Mass Media, Class XI, Published by CBSE.
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