NCERT Solutions for Class 7 Social Science Political Science Understanding advertising

NCERT Solutions for Class 7 Social Science Political Science Understanding advertising book solutions are available in PDF format for free download. These ncert book chapter wise questions and answers are very helpful for CBSE exam. CBSE recommends NCERT books and most of the questions in CBSE exam are asked from NCERT textbooks. Class 7 Social Science chapter wise NCERT solution for Social Science part 1 part 2 and Part 3  for all the chapters can be downloaded from our website and myCBSEguide mobile app for free.

NCERT solutions for Political Science Class 7 Download as PDF

Class 7 Social Science Chapter Wise Solutions

Geography

1. Environment
2. Inside our earth
3. Our Changing Earth
4. Air
5. Water
6. Natural Vegetation and Wild Life
7. Human environment-settlement transport and communication
8. Human-environment interactions the tropical and the subtropical region
9. Life in the temperate grasslands
10. Life in the deserts

History

1. Racing changes through a thousand years
2. New kings and kingdoms
3. The Delhi Sultans
4. The Mughal Empire
5. Rules and buildings
6. Towns, traders and craftspersons
7. Tribes, nomads and settled communities
8. Divisional paths to the divine
9. The making of regional cultures
10. Eighteenth-century political formations

Political Science

1. Equality in Indian democracy
2. Role of the government in health
3. How the state government works
4. Growing up as boys and girls
5. Women change the world
6. Media and advertising
7. Understanding advertising
8. Markets
9. A shirt in the market

NCERT Solutions for Class 7 Social Science Political Science Understanding advertising

Q1. What do you understand by the word brand? List two reasons why building brands are central to advertising?

Ans : Branding means stamping a product with a particular name or sign which differentiates it from other products in the market. Building a brand is central to advertising so that buyers don’t get confused among the various products in the market. But just naming the product is not enough; the buyers have to be convinced that a particular brand is better than others. Advertising promotes brands to convince buyers to buy different products. When the consumers are confused between buying two different brands, advertisers begin claiming certain special values for their brand.The brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us. We watch advertisements, discuss them and often judge people according to the brand products they use. Branded items cost much more than the non branded ones due to packaging and advertising.

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Q2. Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:

CBSE Class – VII Social Science
NCERT Solutions
Political Science Chapter 7
Understanding Advertisinga. What visuals and text are being used in these advertisements to attract my attention.
b. What values are being promoted in these advertisements?
c. Who is this advertisement speaking to and who is it leaving out?
d. If you could not afford the brand that is being advertised, how would you feel?
Ans : The two advertisements I have selected are , “Fighting Against Illiteracy” and “Bournvita”.

1. The advertisement for the campaign against illiteracy uses colors and text in bold font. It creates sympathy towards those who are illiterate. Similarly, the advertisement for Bournvita uses vibrant colors to highlight the product. It creates a sense of temptation to taste the product.
2. The campaign against illiteracy highlights values of providing basic facilities to all citizens. It also emphasises on the need to be literate. The Bournvita ad highlights the need to remain healthy and energetic at the same time.
3. The advertisements for the campaign against illiteracy and Bournvita speak to those who can understand English but are meant for all citizens.
4. I would feel left out if I could not afford to participate in the campaign against illiteracy or consume Bournvita as I find both advertisements appealing and I connect with their messages.

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Q3. Can you explain two ways in which you think advertising affects issues of equality in a democracy?

Ans: Advertising focuses on the lives of the rich and famous and makes us forget issues of poverty and discrimination, all of which are central to the functioning of equality in a democracy. It makes us take decisions by conditioning our minds and has a potential to create discontent if a certain product is not affordable More than just selling us products, advertisements tell us how we should live our lives, what we should aspire and dream for, how we should express our love, what it means to be smart, successful and beautiful. As democratic citizens it is important for us to be aware of the strong influence that advertising has on our lives.
In a democracy in which all people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the poor. They are not the faces we most often see in the advertisements and so we tend to dismiss their lives as worthless.
Usually, only large companies can advertise. If you own a small business, you will not have the money to show your product on TV or national newspapers and magazines. This affects small businesses and many times, people working in small businesses are unable to sell their products and are sometimes, forced out of their livelihoods.

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Q4. Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.

Ans: Once your group is decided, start working on the name of the brand. More often than not, the name of a brand plays an important role in building its reputation. Once that is done, you can make teams of two within your group and start thinking about the advertisement. While you are doing this, make sure that you know what you want the advertisement to focus on. After all, your advertisement should be good enough to connect with the consumers, which in this case, are school children. Your being a student will be of tremendous help as you would know the kind of watch you would want for yourself. List out the benefits which you expect from a watch as unique features of your new brand watch Once all teams in your group have come up with some thoughts, come together as a group and consolidate on the best idea and discuss it with your teacher and the other groups.

NCERT solutions for Class 7 Social Science

NCERT Solutions Class 7 Social Science PDF (Download) Free from myCBSEguide app and myCBSEguide website. Ncert solution class 7 Social Science includes text book solutions from part 1 and part 2 and part 3  NCERT Solutions for CBSE Class 7 Social Science have total 30 chapters. 7 Social Science NCERT Solutions in PDF for free Download on our website. Ncert Social Science class 7 solutions PDF and Social Science ncert class 7 PDF solutions with latest modifications and as per the latest CBSE syllabus are only available in myCBSEguide.

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