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After completing a course in gemology, …

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After completing a course in gemology, Esha joins her father in the family business of fashion jewellery. Her father owns two showrooms at different locations in the city and operates his business through them. However, Esha intends to expand the business by venturing into online retailing. She also intends to introduce flexible manufacturing with the use of computer networks wherein the marketing department can interact constantly with the production department and get the customized products made as per the requirements of the individual customer. a. b. How is the mode of business that Esha intends to adopt different from the one that her father has been following over the years? Distinguish between the two different modes of business as identified in part (a) of the question b
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