Enterprises that continuously monitor their environment …

5. Identify the dimensions of business environment from following statements: 1. Equal Pay for equal work for male and female workers 2. TTThe court passed an order to seal the manufacturing unit of the company as it was dumping its untreated poisonous waste on the river bank which has created many health problems for the people. 3. A situation of political unrest erodes confidence of the investors and thereby, makes it difficult for the enterprises to function smoothly. 4. An Indian car company launched a car in Germany under the brand name ‘Soft Mist’. But after a short while the car had to be withdrawn despite its outstanding features and reasonable price. After a lot of research it was found that the lack of demand for the car was because of its brand name, as the word ‘mist’ meant cow dung in the local language. 5. Demand of sweet increases on various occasions in India like Diwali , Bhai Dhuj etc. 6.. Philips, a company manufacturing light bulbs incurred heavy expenditure on scientific Research and Development and discovered a technology that made it possible to produce an energy efficient light bulb that lasts at least 20 times as long as a Standard bulb

The term ‘business environment’ means the sum total of all individuals, institutions and other forces that are outside the control of a business enterprise but that may affect its performance