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Differentiate between licensing and franchising?

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Differentiate between licensing and franchising?

    • Posted by Tana Hina 4 years, 8 months ago

    CBSE > Class 11 > Business Studies
    • 1 answers

    Yogita Ingle 4 years, 8 months ago

    Licensing Franchising
    The licensor grants licence to a foreign company (licensee) to produce and sell goods under the licensor’s logo and trademarks for a fee. The franchiser grants a foreign firm (franchisee) the right to operate a business using a common brand name for an initial or a regular fee

    Operations are related to production and marketing of goods.

    Operations are related to the services business.
    Less stringent rules and regulations Strict rules and regulations

     

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