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Differentiate between licensing and franchising?

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Differentiate between licensing and franchising?

Posted by Tana Hina 4 years, 1 month ago

CBSE > Class 11 > Business Studies

1 answers

Yogita Ingle 4 years, 1 month ago

Licensing	Franchising
The licensor grants licence to a foreign company (licensee) to produce and sell goods under the licensor’s logo and trademarks for a fee.	The franchiser grants a foreign firm (franchisee) the right to operate a business using a common brand name for an initial or a regular fee
Operations are related to production and marketing of goods.	Operations are related to the services business.
Less stringent rules and regulations	Strict rules and regulations

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