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enery drink india limited have scanned …

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enery drink india limited have scanned a profitable opportunity for marketing of soft drinks with indian traditiona flavour.. the company wants to market its product in india and in neighbourhood countries. a board meeting of the company was held where in the marketing manager was asked to give a presentation to develop this market offering.. for this it was also decide to set up its manufacturing unit in a village of bihar. this will not only help in the develpoment of the village but will also provide employement to the youth of that village.. the marketing manager chooses a combination of variables to prepare its market offering. he used as set of marketing tools that firm will use to pursue its marketing objectives in the target market.. name and step of the concept of marketing used by the marketing manager for creating its market offering.. also explainbreifly the various elements of this concept..
  • 3 answers

Canada'S ?? Julliet Anu 4 years, 4 months ago

The correct and last answer of this case study is: concept is : Marketing Mix i.e 4p's of marketing. Elements of this concept is: Product ,Price ,Place ,Promotion.

Canada'S ?? Julliet Anu 4 years, 4 months ago

Step may be : physical distribution and its elements will be order processing, inventory, transportation, warehousing. In above answer pricing will not come as it is not the element of product.it comes in 4p of marketing. Not sure about answer.

Canada'S ?? Julliet Anu 4 years, 4 months ago

Concept is : Marketing Mix i.e 4P's of marketing. Step is: product mix .Elements of product mix is branding, packaging, labelling, pricing.
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