Business ethics??

Business ethics can be defined as the code of conduct that a business must follow, such that it takes up only those activities that are desirable from the viewpoint of society. The purpose of business ethics is to guide managers and other employees in an organisation in performing their jobs in a manner that is socially acceptable.

In other words, business ethics is the study of appropriate business policies and practices regarding potentially controversial subjects including corporate governance, insider trading, bribery, discrimination, corporate social responsibility, and fiduciary responsibilities. 

For example, Company XYZ sells cereals with all-natural ingredients. The marketing department wants to use the all-natural ingredients as a selling point, but it must temper enthusiasm for the product versus the laws that govern labelling practices.

Business ethics should be followed in the day-to-day working of a business enterprise. The following are some of the elements of business ethics.

1. Commitment by top management: Top-level officers, such as the CEO's and other higher-level managers, must sincerely follow the ethical code of conduct. They should also guide other employees in their organisation in adopting the code.
2. Publication of a 'code': An enterprise must clearly define the ethical code of conduct to be followed in the organisation. The code should include quality standards for work, laws governing production and employee's health and safety standards.
3. Establishment of compliance mechanism: In addition to setting performance standards, an enterprise must also devise a mechanism through which it can measure the actions of individual employees. 
4. Involvement of employees at all levels: The successful implementation of ethical standards depends to a large extent on the involvement of employees at different levels. This is because it is the employees who actually implement ethical codes.
5. Measurement of results: Although it is difficult to measure the end results of the implementation of ethical standards, the top management should take steps to monitor compliance.