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Yogita Ingle 7 years, 2 months ago
Public relations are deliberate, planned and sustained efforts to establish and maintain understanding between an organization and its public. Public Relation activity is considered more reliable. Public is of the opinion that they can be misled by advertising and other such mediums for increasing sales. But this is not possible in public relations because its objective is to improve the image of an organization. To attract the attention of Public this is the cheapest medium available. Like a lot of more money has to be spent on advertisement as compared to it.
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Yogita Ingle 7 years, 2 months ago
Control should focus on Key Result Areas (KRAs). Which are critical to the success of an organisation. Therefore, each and every activity should not be controlled and only focus should be on critical points. Advantage of critical point control is by taking care of important deviations both time and efforts are saved.
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Yogita Ingle 7 years, 2 months ago
Marketing Management It means management of all the activities related to marketing or in other words we can say, it refers to planning, organising, directing and controlling the activities which result in exchange of goods and services. Marketing management involves following activities
(i) Choosing a target market
(ii) Growing customers in target market
Rishita Sahu 7 years, 2 months ago

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Umesh Kumar 7 years, 1 month ago
1Thank You