Marketing management of bikes

According to Philip Kotler, 'Marketing management is an art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management'. It refers to planning, organizing, directing and control of the activities which facilitate the exchange of goods and services between producers and consumers of products and services.

The three mam objectives of marketing management are as follows

1. Creation of demand: The marketing manager always tries to create the demand not by unfair means but by analyzing the needs and wants of the customers and then producing the products, which satisfies the customer's need and attract more customer to the firm's product so that the firm also grow. 
2. Market share: Every business firm wants to capture a larger share of the market and it can only be done with the help of marketing only, Therefore, marketing techniques adopted by marketing manager help to get a big share in the market.
3. Goodwill and reputation: Marketing management helps a firm in building the image for its products through advertising, high quality, caring for customer satisfaction, after sale service, smooth supply, etc.If the firm makes uniformity and consistency in the output as per the requirements of customers than it can capture a big share in the market easily with a good brand name and goodwill.