Difference between Departmental store and multiple …

Basis of Differences

Departmental Store

Multiple shops

1.

Nature

There is one store with many departments.

There are several shops under this system and the shops are scattered over several places.

2.

Variety of Goods

Deals in a large variety of goods.

Deals in one commodity.

3.

Purpose

It provides all types of goods to satisfy all requirements of customers.

They meet only the limited requirements of customers.

4.

Customers

High class rich people.

Belong to higher and middle income groups.

5.

Advertisement

It is carried only locally.

The chain stores are organized on a wide scale or on a nation wide basis.

6.

Window display

Done in an artistic decorative style which is unique.

Done in an identical manner.

7.

Risk

Risk is more and concentrated on the store.

Risk is divided over all the shops.

8.

Credit facility.

May be allowed to reputed customers.

All sales are on cash basis.