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Reader's Digest, a monthly magazine contacts …

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Reader's Digest, a monthly magazine contacts its customers through advertisement in magazines. It places a post card in the magazine itself and provides information about price, features and delivery terms etc. The customer are asked to make full payment in advance. Which type of business is Reader's Digest following? Do you think this type of business is successful among the customers? Comment by giving points in favour of your argument.

Posted by Anita Kumari 4 years, 9 months ago

CBSE > Class 12 > Business Studies

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