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What is the importance of brand value in marketing?

Posted by Akshat Joshi 3 years, 11 months ago

CBSE > Class 07 > Social Science

1 answers

Yogita Ingle 3 years, 11 months ago

The term branding in layman’s terms refers to stamping a product with a particular name or sign. Advertising mainly involves building brands. The main purpose of branding is to differentiate it from other products in the market. Since there are a range of products available in the market, making one’s product stand out in the eyes of the customer, is very crucial. This is done by branding the products.

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