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Distinguish between departmental store and chain …

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Distinguish between departmental store and chain store

Posted by Natasha Mishra 3 years, 11 months ago

CBSE > Class 11 > Business Studies

1 answers

Gaurav Seth 3 years, 11 months ago

Basis of Differences	Departmental Store	Multiple shops
1.	Nature	•	There is one store with many departments.	•	There are several shops under this system and the shops are scattered over several places.
2.	Variety of Goods	•	Deals in a large variety of goods.	•	Deals in one commodity.
3.	Purpose	•	It provides all types of goods to satisfy all requirements of customers.	•	They meet only the limited requirements of customers.
4.	Customers	•	High class rich people.	•	Belong to higher and middle income groups.
5.	Advertisement	•	It is carried only locally.	•	The chain stores are organized on a wide scale or on a nation wide basis.
6.	Window display	•	Done in an artistic decorative style which is unique.	•	Done in an identical manner.
7.	Risk	•	Risk is more and concentrated on the store.	•	Risk is divided over all the shops.
8.	Credit facility.	•	May be allowed to reputed customers.	•	All sales are on cash basis.

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