what is an election campaign

A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided.

In India, election campaigns take place for a two-week period between the announcement of the final list of candidates and the date of polling. During this period the candidates contact their voters, political leaders address election meetings and political parties mobilise their supporters. The publicity is also done through newspapers, television channels, election meetings, posters, etc. In election campaigns, political parties try to focus public attention on some big issues for which usually catchy slogans are created to attract people's attention.