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what are source characteristics

Posted by Anukriti . 4 years, 1 month ago

CBSE > Class 12 > Psychology

1 answers

Yogita Ingle 4 years, 1 month ago

(ii) Source Characteristics: Source credibility and attractiveness are two features that affect attitudes change. Attitudes are more likely to change when the message comes from highly credible source rather than from a low credible source. e.g., car sales may increase if they are publicized by automobile experts.

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CBSE > Class 12 > Psychology