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Mahindra and Mahindra (M&M) started its …

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Mahindra and Mahindra (M&M) started its e-business initiatives in 1995. It launched its website – mahindraworld.com and in 2000 M&M extended the intranet to three websites dedicated to suppliers and dealers of the automotive and farm equipment sectors. What do you think may have prompted M&M to start such an initiative? Explain.
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