- Increased revenues.
- Decreased competition.
- Longer product lifespan.
- Easier cash-flow management.
- Better risk management.
- Benefiting from currency exchange.
- Access to export financing.
- Disposal of surplus goods.
Advantages
Reaching new customers
You probably have a good idea of how your business performs in its home country, but who knows how many more consumers and clients you could reach in a new location? The available pool of prospects will expand dramatically, and they may even have an enthusiasm for your products and services that outmatches the customers at home.
Spreading business risk
If your business should unfortunately encounter hard times in one location, continuing to operate in another will relieve some of the pressure. The more countries in which you have a presence, the more the ups and downs of business fortune will become smoothed out and easier to manage.
Accessing new talent
The success of your company may depend as much on the people you work with as the actions and decisions of you personally. Expanding to an international location could give you access to talented, invaluable new employees and business partners who would take your enterprise to the next level.
Amplifying your brand
Expanding your business out from its home country will have the effect of increasing the visibility and therefore brand equity of your name, logo and ethos. You can enjoy a reputation boost from international growth, and your new customers in the target location may perceive your business as having an exotic prestige. You will also have a great opportunity to extend the reach of your intellectual property, trademarks and copyrights to new regions.
Securing foreign investment
Investment firms and individuals are not distributed evenly across the globe, with large concentrations of investment money available in some areas and little in others. Depending on the target country for expansion, you may find that growing your business internationally gives you access to investment capital far beyond that which is available in your original location.
Meghna Thapar 4 years, 1 month ago
Advantages
Reaching new customers
You probably have a good idea of how your business performs in its home country, but who knows how many more consumers and clients you could reach in a new location? The available pool of prospects will expand dramatically, and they may even have an enthusiasm for your products and services that outmatches the customers at home.
Spreading business risk
If your business should unfortunately encounter hard times in one location, continuing to operate in another will relieve some of the pressure. The more countries in which you have a presence, the more the ups and downs of business fortune will become smoothed out and easier to manage.
Accessing new talent
The success of your company may depend as much on the people you work with as the actions and decisions of you personally. Expanding to an international location could give you access to talented, invaluable new employees and business partners who would take your enterprise to the next level.
Amplifying your brand
Expanding your business out from its home country will have the effect of increasing the visibility and therefore brand equity of your name, logo and ethos. You can enjoy a reputation boost from international growth, and your new customers in the target location may perceive your business as having an exotic prestige. You will also have a great opportunity to extend the reach of your intellectual property, trademarks and copyrights to new regions.
Securing foreign investment
Investment firms and individuals are not distributed evenly across the globe, with large concentrations of investment money available in some areas and little in others. Depending on the target country for expansion, you may find that growing your business internationally gives you access to investment capital far beyond that which is available in your original location.
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