What is the significance of visual …

Advantages of Visual Communication:

• Words are describing but they can be tiring to read through. Even listening to someone needs a visual aid to actually picture the information, especially if there are a lot of numbers involved.
• Imagine I am reporting to you about our company sales numbers and I relay every year’s revenue to you orally, my information is useful as you get to compare the previous month revenue with the next month, but the problem is to see the whole picture it is hard to remember so many numbers.
• Even if we did, it takes significant mind space that is unnecessarily wasted on capturing information. The idea of visual communication is to make this capturing of information easier for the audience so that they only have to observe and draw inferences.
• Visual communication makes the aesthetics of a presentation better. They not only are easier to read, but they also make the information more attractive to look at. Charts, graphs, tables, etc are color coded making them easier to perceive. Imagine numbers thrown on a sheet vs numbers visually arranged on the sheet using shapes that are easier to comprehend. A human brain can only take in limited information and that should definitely not go into making sense of information. That should go into why the information is being presented to them in the first place.
• Visual communication supports the audio mostly. The literal aim of an ideal visual communication should be to not need any other communication at all. This way it’s optimized well. But Visual communication goes hand in hand with verbal communication to explain what inferences are to be drawn from it.