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What is business enviornment

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What is business enviornment
  • 2 answers

Vikram Pandey 4 years, 2 months ago

Thanks

Yogita Ingle 4 years, 2 months ago

Business environment refers to forces and institutions outside the firm with which its members must deal to achieve the organisational purposes. Here

• Forces = economical, social, political, technological etc

• Institutions = suppliers, customers, competitors etc

It includes all those constraints and forces external to a business within which it operates. therefore,

• The firm must be aware of these external forces and institutions and

The firm must be nagged keeping in mind these forces and institutions so that the organisational objectives are achieved. .

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