What is a Market Segment?
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Yogita Ingle 3 years, 9 months ago
A Market segment consists of group of customers who share similar set of needs and wants. The marketer’s task is to identify the number and nature of market segments and decide which one(s) to target. ! ! Market segmentation and Product Differentiation Market segmentation In market segmentation, product differences are based on differences in the needs of the customers.
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