Different the important business environment in …
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Yogita Ingle 3 years, 9 months ago
Business environment refers to forces and institutions outside the firm with which its members must deal to achieve the organisational purposes. Here
• Forces = economical, social, political, technological etc
• Institutions = suppliers, customers, competitors etc
It includes all those constraints and forces external to a business within which it operates. therefore,
• The firm must be aware of these external forces and institutions and
• The firm must be nagged keeping in mind these forces and institutions so that the organisational objectives are achieved. .
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