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Marketing mix defination

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Marketing mix defination
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Meghna Thapar 4 years ago

The term 'marketing mix' is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the "4 Ps"). ... Thus the marketing mix refers to four broad levels of marketing decision: product, price, place, and promotion. The term 'marketing mix' is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". 

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