Business risk

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Gaurav Seth 5 years, 9 months ago
The term ‘business risk’ refer to the possibility of inadequate profits or even losses, due to uncertainties or unexpected events. For example, the demand for a particular product may decline due to change in tastes and preferences of consumers. Decrease in demand will result in lesser sale and thereby lesser profits.
Nature of business risk : The nature of business risks can be understood in terms of its peculiar characteristics:
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