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What is reference group

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What is reference group
  • 1 answers

Gaurav Seth 3 years, 11 months ago

A person or any group of people, who look up to and aspire to be like someone. • Person or groups whose lifestyles are emulated. • We do not belong to a reference group, but we do identify ourselves with that group. • Reference groups are important sources of information about culture, life style, aspiration and goal attainments

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