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Disadvantage of indirect marketing

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Disadvantage of indirect marketing
  • 1 answers

Yogita Ingle 5 years, 9 months ago

Disadvantages:

  1. The weaver is reduced to the level of a mere paid labourer where everything is taken care of and controlled by external agencies.
  2. The intermediary comes next who gets a commission on the order and sales.
  3. The one who makes maximum profit is the shop owner or exporter.
  4. Thus, the distribution of profits is highly unequal in this set up with the weaver getting paid a pittance and the intermediaries getting most of the profit.
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