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Différence b/w homogenisation and glocalisation

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Différence b/w homogenisation and glocalisation

Posted by Preeta Kandpal 6 years, 11 months ago

CBSE > Class 12 > Sociology

1 answers

Biju Devi 6 years, 11 months ago

Homogenisation refers to a central contention that all cultures will become similar due to global integration. Glocalisation on the other hand, refers to the mixing of the global with the local. It is not entirely spontaneous. Nor is it entirely delinked from the commercial interests of globalisation. For example, McDonald sells only vegetarian and chicken products in India and not its beef products, which are popular abroad. McDonald’s goes vegetarian during the Navaratri festival.

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