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Discuss salient features of b2c commerce

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Discuss salient features of b2c commerce

Posted by Sahil Aman 5 years, 11 months ago

CBSE > Class 11 > Business Studies

1 answers

Yogita Ingle 5 years, 11 months ago

B2C (Business-to-Customers) transactions have business firms at one end and its customers on the other end. The salient aspects of B2C Commerce are as follows

(i) Online Selling B2C commerce involves selling the products online to customers who register for online shopping. However, it must be appreciated that ‘selling’ is the outcome of the marketing process.

(ii) Online Marketing B2C commerce includes a wide gamut of marketing activities such as promotion and sometimes even delivery of products (e.g., music or e-books) that are carried out online at a much lower cost but high speed.

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