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Packaging is classified as

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Packaging is classified as

Posted by Sakshi Swamyani 6 years ago

CBSE > Class 11 > Business Studies

1 answers

Yogita Ingle 6 years ago

Packaging is a process of designing and manufacturing an attractive container, wrapper, box, etc., where the products are wrapped, stored and sold to the customers or made ready for transportation. Good packaging not only protects the product from damage but also engages the customers with its attractive wrapper resulting sales. Packaging is an essential tool in marketing for boosting sales. Many companies use packaging to engage with the customers and build a visual relationship. There are two types of packaging.

Primary Packaging- Is a packaging that is used by the marketers to sell the product to the end customers.
Secondary Packaging- This is the packaging used for the transportation of the product from one place to another.

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