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Objective is both single and standing …

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Objective is both single and standing use plan explain
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Krati Saluja 4 years, 11 months ago

Single use plans are those which we made for specific reason & for non recurring situation whereas standing plans are those which are made for bringing uniformity during recurring situations. Objective is the goal which company has to achieve in a certain period of time. So company's objective can be either unique or same. Just suppose in 2011 company wanted to increase sales by 20% (standing) In 2012, they wanted to launch new product in the market. (single use) In 2013, they wanted to increase profits by 15% (single use) And in 2014 they again wanted to increase sales by 20% (standing) So i hope u understand why objective is a single use as well as standing plan?
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