Define directing ?give feature of directing

Meaning: Directing means giving instructions, guiding, counseling, motivating and leading the staff in an organization in doing work to achieve Organizational goals. Directing is a key managerial function to be performed by the manager along with planning, organizing, staffing and controlling. From top executive to supervisor performs the function of directing and it takes place accordingly wherever superior – subordinate relations exist.Directing is a continuous process initiated at top level and flows to the bottom through organizational hierarchy. Feature: Features Of Directing Some of the notable features of directing can be studied as follows: 1. Directing Is A Management Function Directing is a key function of management. Direction brings plan into action by motivating subordinates for higher productivity. So, it is a tool of management to achieve organizational goals and objectives. 2. Directing Is A Linking Function Directing bridges the gap between standard and actual performance of the employees. It also links managers and lower level subordinates in the organization. 3. Directing Is A Continuous Activity Directing is a continuous function of an organization. The superiors need to give direction to the subordinates regularly to meet desired result. Direction process goes continuously throughout the life of any organization. 4. Directing Is a Pervasive Function Managers of all levels (i.e top level management, middle level management, and lower level management) practice direction function. Therefore, it exists at every level of management. So, it is called pervasive function of management. 5. Directing Flows From Top To Bottom Directing flows from superior to the subordinate as it follows scalar chain system. Directing starts with top and ends with bottom level of management. Also Read: Principles Of Directing 6. Directing Is A Human Factor Directing is a human factor as it is related with human behavior. It is a superior-subordinate relationship in the organization. 7. Directing Is Performance Oriented Direction motivates subordinates to perform their work more effectively. It brings plan into action. So, main objective of directing is to boost employees performance. 8. Directing Facilitates Coordination Directing influences the subordinates to work properly and effectively to achieve organizational goals. It brings harmony among employees and top level management. So, it also facilitates better coordination in the organization. 9. Directing Is A Psychological Factor It influences and inspires human behavior. Directing deals with feelings, emotions, and psychological of an individual. Therefore, it is also known as psychological factor. 10. Directing Is A Creative Activity Direction brings plans into action. It motivates subordinates to perform their job accurately and effectively. It requires innovative thoughts, proper techniques, and ideas to convert plan into actual performance. So, directing is a creative activity of the manager