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Short note on strategy

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Short note on strategy

Posted by Chirag Jain 6 years, 4 months ago

CBSE > Class 12 > Business Studies

2 answers

Mann Shah 6 years, 4 months ago

A strategy is a comprehensive plan to achieve the organisational objectives. It is done by the top level. There must be the scanning of business environment before strategy.

Gaurav Seth 6 years, 4 months ago

Strategy: Strategies refer to those plans which an organization prepares to face various situations, threats and opportunities. When the managers of an organization prepare a new strategy for the business it is called internal strategy and when some strategies are prepared to respond to the strategies of the competitors, then such strategies are called external strategies. Examples, selection of the medium of advertisement, selection of the channel of distribution etc.

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