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what is marketing intermediary

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what is marketing intermediary

Posted by Vandana Sharma 6 years, 6 months ago

CBSE > Class 12 > Business Studies

2 answers

Yogita Ingle 6 years, 6 months ago

Individual or firm (such as an agent, distributor, wholesaler, retailer) that links producers to other intermediaries or the ultimate buyer. Marketing intermediaries help a firm to promote, sell, and make-available a good or service through contractual arrangements or purchase and resale of the item. Each intermediary receives the item at one pricing point and moves it to the next higher pricing point until the item reaches the final buyer. Also called distribution intermediary.

Harsh Panchal 6 years, 6 months ago

Marketing intermediary are the link in the supply chain. They are also known as middleman.

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