Mita has a successful ice cream …
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Mita has a successful ice cream business at Bikaner, namely ‘Smartflavours’. Her ice
creams are utterly delicious. She makes ice creams from fresh milk and the same are
available in a wide range of flavours and packs. She sets viable business objectives
and works with the same in mind in order to ensure that the customers will come back
for purchasing.
Having the first mover advantage, her business was doing well. To earn higher profits,
she started cutting costs. This would sometimes lead to delay in delivery and the ice
cream was not reaching the market in time. Over a period of time, the demand for her
ice cream declined and because of it the competitors entered the market. She lost some
of her market share to competitors.
At the beginning of summer season, she got back to back orders for supply of 4,000
ice cream packs of different flavours for special occasions. To ensure that the task was
completed and orders delivered in time she hired additional workers. She was, thus
able to produce and deliver the ice cream packs but at a high production cost. While
completing activities and finishing the given task for achieving goals, Mita realized
that she was ignoring one of the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also explain the
same with the help of an example.
Posted by Udipta Sahariah 5 years, 4 months ago
- 0 answers
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