The process of marking involves creating …

The process of marking involves creating a market offering and to satisfy the needs and wants of the present and potential buyers. The real question is how to create a market offering. Suppose, after gathering and analyzing market information, a profitable business opportunity is seen by some firm in the field of producing soft drinks. To develop and market a new brand of soft drinks, the firm takes a number of important decision, for example whether to go for any collaboration with a foreign manufactures of soft drinks; whether to produce for the local market or a for a wider market; what will be the features of the new products so that it is attractive to the target customer; whether the drink will be packed in glass bottles or plastic cans; what will be the name(brand name) of the drink; at what price it will be sold (at par with the price at which other competitive brands are sold or below it or above it ) and so on. (a) Identify and explain the two features of marketing discussed above. (b) Identify and explain any four functions of marketing discussed above.

Identify the marketing management philosophy adopted in the following cases: Chanda, a note-book manufacturer for students, decided to maximize her profit by producing and distributing at large scale and thereby reducing the average cost of production. Indira, a dealer of refrigerators decided to maximize her profits by using different promotional efforts in an aggressive way. Shikha surveyed the market and found that customers need lemon based cold drinks in summers. She decided to produce lemon-masala cold drinks in the market.

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Although internal recruitment many benefits still business refers external recruitment why?give 3 reasons

Relo Ltd. is laptop manufacturing company. The company decides to enter into refrigerator manufacturing industry. The compathahasa committed top management. It knows that there are various challenges in the market where its decisions regarding the new industry might fail Still the top management doesn't want to waste a lot of resources on its plans. It knows that sometimes plans take more time in making than getting implemented. However, the company wants to proceed with a positive approach. It has decided to study all the aspects of its competitors, to set all its objectives and to allocate the required resources. The company did well in its previous business. At that time, they took planning very seriously as they knew everything the company would do had to be based on concrete plans. The company will start its operations from next month. Q. (i) Identify and explain the function of management that has been discussed in the above case? (ii) Identify and explain the limitations of the function identified in above (i)

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2. Hero Ltd.’s target is to produce 10,000 shirts per month at a cost of ₹ 150 per shirt. The Production Manager was able to produce 10,000 shirts at a cost of ₹ 140 per shirt but not within the stipulated time. As a result, there was loss of revenue. In this case the Production Manager is: a. effective but not efficient b. efficient but not effective c. Neither effective nor efficient d. All of these

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The top officials of a country’s Government held a meeting in order to speed up the business growth. In the meeting it was decided that there was a need for granting several exemptions to the Business Units already established. Similiarly ,they felt that with a view to setting up new Business Units the young men needed to be encouraged. Also it was emphasized in the meeting that the entry of Multinational companies needed to be simplified. Besides, priority was given to relaxing restrictions imposed on Import Business. The main reason for the Government to think like this was to speed up the economic growth. Identify the likely impact of the Government’s policy on business described in the paragraph given above.

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