1. Mita has a successful ice …
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1. Mita has a successful ice cream business at Bikaner, namely 'Smart Flavours'. Her
ice creams were utterly delicious. She makes ice cream from fresh milk and the same are
available in a wide range of flavours and packs. She sets viable business objectives and works
with the same in mind in order to ensure that the customers will come back for purchasing.
Having the first mover advantage, her business was doing well. To earn higher profits, she
started cutting costs. This would sometimes lead to delay in delivery and the ice creams was
not reaching the market in time. Over a period of time, the demand for her ice-cream
declined because of it the competitors entered the market. She lost some of her market share
to competitors.
At the beginning of summer season, she got back to back orders for supply of 4,000 ice-cream
packs of different flavours for special occasions. To ensure that the task was completed and
orders delivered in time she hired additional workers. She was thus able to produce and
deliver the ice-cream packs but at a high production cost. While that she was ignoring one of
the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also explain the same
with the help of an example.
(3 marks)
Posted by Om Agarwal 5 years, 6 months ago
- 1 answers
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Sia ? 5 years, 6 months ago
The aspect of management that is being ignored is:
Strategy
How does your business compete in the industry? How can you create a competitive advantage? Are you able to adapt to a changing business environment? The ability to take a high-level, strategic view of a business is necessary to identify opportunities and to stay ahead of external forces such as new competition and changing consumer demand. In Strategic Management, you will learn how to develop a business strategy including analyzing the competition and identifying ways that your business can gain a competitive edge.
5Thank You