Discuss the importance of mass communication.

Significance of mass communication is shown in the following points
(i) Mass communication is required to spread the flow of information upto the grassroot level. Therefore government has made special provision to extend 24 hours STD facility to every village in the country.
(ii) All India Radio" (Altashwani) broadcasts a variety of programmes in national, regional and local languages for various categories of people spread over different parts of the country.
(iii) Doordarshan broadcasts a variety of programmes for entertainment, educational programmes to sports, etc., for people of different age groups.
(iv) India publishes a large number of newspapers and periodicals annually.
(v) India is the largest producer of feature films in the world. It produces short films, video feature films and video short films.