Describe the factors which led to …

1. The revolution in printing was brought by Gutenberg's printing pres. With the invention of printing press, the cost of producing a book came down. So now even the common people could afford it.
2.The 17th and the 18th centuries saw the rapid rise of literacy rate in most parts of Europe.Churches of different denominations set up schools in villages. By the end of the 18th century, in some parts of Europe, the literacy rate was as high as 60 to 80 per cent.
3.New forms of popular literature were printed, which targeted new audiences. There were almancs or ritual calendars, along with ballads and folk tales.
4.The next phase was the development of periodicals. The periodicals combined information about current affairs with entertainment. Newspapers and journals carried information about wars and trade as well as news of developments in other places.
5.Booksellers employed pedlars who roamed around villages, carrying low price books for sale.