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What do you understand by the word brand list two reasons why building brand is central to advertising

    • Posted by Aditya Singh 7 years, 1 month ago

    CBSE > Class 07 > Social Science
    • 1 answers

    Yogita Ingle 7 years, 1 month ago

    'Brand' at a very basic level means stamping a product with a particular name or sign. It is done so that it not similar to any other product in the market and can be differentiated.

    The two reasons why building brands is central to advertising are

    •  It differentiates the product from the rest of the products in the market.
    •  It also helps to maintain brand loyalty.

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