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What does mean marketing management?

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What does mean marketing management?

Posted by Gurpreet Walia 7 years, 2 months ago

CBSE > Class 12 > Business Studies

2 answers

Yogita Ingle 7 years, 2 months ago

Marketing Management It means management of all the activities related to marketing or in other words we can say, it refers to planning, organising, directing and controlling the activities which result in exchange of goods and services. Marketing management involves following activities
(i) Choosing a target market
(ii) Growing customers in target market

Rishita Sahu 7 years, 2 months ago

Managment of market activities is called market managment

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