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List the characteristics of a good …

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List the characteristics of a good brand name?

Posted by Aloniya Benny 7 years, 2 months ago

CBSE > Class 12 > Business Studies

3 answers

Monica Krmdb 7 years, 2 months ago

Simple, easily pronounceable, versatile, short etc........

Gaurav Seth 7 years, 2 months ago

Brand name is the verbal component of a brand, e.g. Saffola, Maggi, Cadbury, etc.
Characteristics of a good brand name are as follows:
(i) Short and easy A brand name should be short, easy to pronounce, spell, recognise and remember, e.g. Vim, Ponds, Lux, etc.
(ii) Suggestive A brand should suggest the product’s quality or benefit, e.g. Ujala, Fair and Lovely, etc.
(iii) Distinct A brand name should be distinct from the other brands present in the market, e.g. Liril, Sprite, Raymonds, etc.
(iv) Adaptable to packaging A brand name should be adaptable to packing and labelling requirements in different media and languages

Jolly Chabra 7 years, 2 months ago

simple and short,easily pronounced, attractive, suggestive, distinct

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