How hearing public & reading public …

a.  Print culture revolutionised the society and world at large. It transformed the lives of people changing their relationships with information, with knowledge, with institutions.
 b.​It not only influenced their way of life but also broadened their horizons. Since more and more books could be published due to advent of printing press it could reach to wider audience which now constituted a reading public.
c. However,  such a transition was not easy as not everybody could read the books. Rate of literacy in Europe and other parts of the world was abysmally low therefore not everybody could enjoy reading rather they preferred to listen tales from the books.
d. To cater to their needs publishers began publishing ballads and books illustrated with pictures to create the interest of the public .These were sung and recited in large village gatherings who could now hear what was published.
e. Oral culture was incorporated in the print and and printed books were orally recited , thus it brought about intermingling of hearing and reading public.