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What is mass communication ? Explain …

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What is mass communication ? Explain its types
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Yogita Ingle 6 years, 9 months ago

Mass communication plays a vital role in creating awareness among the people about various national programmes and policies. These provide healthy entertainment as well. Important means of mass communication are radio, television, newspapers including magazines, books,internet and films.
All India Radio (Akashavani): All India Radio (Akashavani) at present has 200 radio stations and 327 transmitters. It broadcasts a variety of programmes in national and regional languages for various categories of people, living in cities, villages and remote border areas. All India Radio head quarters at New Delhi.
Doordarshan: Doordarshan, the national television of India, is one of the largest terrestrial networks in the world. Doordarshan serves over 87 per cent of the country and has a variety of programmes for different categories of people, ranging from entertainment to educational and sports programmes. A large number of private channels have been introduced recently.

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