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How did publishers persuade common people …

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How did publishers persuade common people to welcome the printed books
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Yogita Ingle 6 years, 10 months ago

  • The publishers had to keep in mind the wider reach of the printed work; even those who did not read could certainly enjoy listening to books being read out.
  • So printers began publishing popular ballads and folk tales. Such books would be profusely illustrated with pictures to create interest.
  • These were then sung and recited at gatherings in villages and in taverns in towns.
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