Certain group of viewers were in …

 (i) Producers of coarse cloth: Amongst weavers some produced coarse cloth while others wove finer varieties. The coarser cloth was bought, by the poor and its demand fluctuated violently. In times of bad harvests and famines when the rural poor had little to eat. and their cash income disappeared, they could not possibly buy cloth.
(ii) Producers of finer varieties: The producers of finer varieties were in a better position because the demand for the finer varieties bought by the well- to-do was more stable. The rich could buy these even when the poor starved. Famines did not affect the sale of Banarasi or Baluchari saris. Moreover, as you have seen, mills could not imitate specialised weavers. Saris with woven borders, or the famous lungis and handkerchiefs of Madras, could not be easy displaced by mill production.