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Difference between licence and franchising...

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Difference between licence and franchising...

Posted by Shalini Koranga 4 years, 6 months ago

CBSE > Class 11 > Business Studies

1 answers

Sia ? 4 years, 6 months ago

Basis	Licensing	Franchising
Business Model	Deals with Products & Goods	Deals with providing Services
Ownership	Ownership of the ultimate product is with the licensee, he only buys the right to use a certain patented / original product of licensor in exchange of royalty	Ownership of the business is with the franchisee, he purchases the right to run the same business on behalf of the franchisor in exchange of fees
Legal regulations	Standard agreement governed by contracts law between the parties	Stricter compliance requirements governed by Companies laws & other federal laws of international business (if dealing with a party outside the country)
Advantages	Licensor gets Vertical integration in the market without heavy capital investment & enhances its brand value Licensee gets access to market relying on a strong brand & eliminating competition	Franchisor gets access to the geographically diversified marketplace without compromising on brand value. Franchisee gets continual support from the franchisor to extend an already successful business.
Disadvantages	Licensor does not have control over the ultimate use of its intellectual property rights.	The heavy initial investment by the franchisee to meet the quality standards of the franchisor. The degree of autonomy is very less for the franchisee in the operational matters of the business

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