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What is meant by zero level …

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What is meant by zero level channel of distribution.

Posted by Pragati Mehto 7 years, 11 months ago

CBSE > Class 12 > Business Studies

1 answers

Mohit Sharma 7 years, 11 months ago

A zero level channel is a direct marketing channel where there is no intermediary and the producer sells directly to the consumer. For example – direct mails, telemarketing etc. A one level channel has one intermediary, typically a retailer between a manufacturer and consumer.

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