Identify the marketing management philosophy adopted …
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Identify the marketing management philosophy adopted in the following cases:
Chanda, a note-book manufacturer for students, decided to maximize her profit by producing and distributing at large scale and thereby reducing the average cost of production.
Indira, a dealer of refrigerators decided to maximize her profits by using different promotional efforts in an aggressive way.
Shikha surveyed the market and found that customers need lemon based cold drinks in summers. She decided to produce lemon-masala cold drinks in the market.
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